Ikos Kassandra is the first of a new flagship tier, the Ikos Grand Resort: three acquired hotels on the Kassandra peninsula being merged into one estate of roughly 750 keys. Peevers.Co researched the brand, the guest and the competitive set, and shaped the direction for its flagship family dining venue.
A researched brief on what Ikos stands for, who it feeds, and how the best resorts in the Mediterranean feed families, from Sani and Club Med to Forte Village and Daios Cove.
The kids' restaurant, the market hall, and food as programming. Each one real, each one benchmarked, so the decision is informed rather than instinctive.
Market hall rather than buffet line, the kids' offer layered into the family venue rather than segregated from it, a programming hook families talk about, and Halkidiki provenance written into the story.
The concept is in development for the resort's opening. The venue it shapes will sit inside the largest food and drink estate the company has ever run.
"The moment a client feels stressed in a buffet, an à la carte restaurant or a bar, the whole thing falls apart."
A redacted project told the way it ran: the research, a room built of rituals, and the investment case that made the decision easy. Names changed, figures illustrative.
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