Only swallow greatness.
Only swallow greatness.
Thirty-five years in food and drink, from washing dishes to the boardroom table. Concept and menu, the drinks list, the commercials, the culture and the room, right through to opening night. I hold the whole thing in one head, and bring in a team of tested associates who deliver it the Peevers.Co way.
Food and drink, people and culture, the room and the numbers. The whole range, held in one head.
Four moves that run through every project, from a single dish to a full launch.
The groups I work with now, the ones I built food and drink for before, and the associates I deliver with.
Plates, rooms and drinks from the work, shot as they came rather than styled for a brochure.
Two projects worked all the way through: Ikos Kassandra's flagship family venue, and the Hostelrie business case, from research to the number at the end.
Notes on food, drink, culture and the trade, written when there is something worth saying.
Food, drink, people, culture, interiors and design. I have worked all of it, from the kitchen to the boardroom, and I still do the work myself.
What I do"Knowing what a client doesn't want is as valuable as what they do."